Sibelco sports surfaces brochure

Sibelco asked us to look at their marketing materials for substrates and minerals for sporting surfaces. The previous literature had relied on lack lustre stock photography that didn’t really relate to the copy and just filled a space - I very much took an advertising approach.

There was a real science in looking after pitches and what substrate you put down, sport had evolved and so had its playing surfaces. There was a need for a series of images that would tell this story.

The client was thrilled to bits. The creative was then rolled out on exhibition stands, advertising and a microsite.