Capita Hartshead - Prepared AD Campaign

Capita Hartshead were struggling to convey their unique position in pension management and needed a campaign.

The pension experts were not only up to date on with the latest legislation, they were also consulted on new Government and industry policy. They knew about changes first... before everyone else, and because they were ahead of the game, their clients would be too!

I took this to the extreme to convey the proposition of 'better prepared today for the uncertainties of tomorrow' using futuristic technology from sci-fi to show this competitive edge.

The campaign was shot at locations in London and Sheffield by David Short. After some heavy retouching, the images where then desaturated to emphasise that this was the norm of going to work in a Capita Hartshead office.