We were approached by the National Trust to create a piece of communications that championed the socio-economic impact that the Trust had on the region. Originally the client had requested an A4 sheet but we felt the comms would be better suited to a DL format, as this was much more user friendly and more likely to be kept. We adopted an infographic style, identified the key landmarks, fauna and flora and illustrated the piece in-house. The client was thrilled with the results, as are we were.